The Customers
To better understand who Bold Reuse’s main customers are, I conducted surveys directly with their users with the help of my coworkers and venue walk-throughs . By asking customers about their background, why they chose Bold Reuse, and how they engaged with the service, I was able to identify patterns in behavior and needs. From this information, I developed two main user personas that represent Bold Reuse’s core audience.
Emily - Sustainability Officer (Sports Venue)
Background:
Emily is 35 and manages sustainability programs at a major sports stadium in Seattle. She balances environmental goals with guest experience, working closely with operations and vendor teams.
Motivation:
Reduce waste without compromising the fan experience; sustainability is part of her professional mission.
Goals:
Implement large-scale reusable solutions for stadium events.
Understand operational logistics (collection, washing, storage).
See proof of success from similar sports venues.
Quote:
“I need a system that works for thousands of attendees and truly cuts down on waste—like in our club sections, where fans get free branded cups they can reuse instead of piling up disposables.”
User Journey:
Emily researches providers, reviews case studies from other stadiums, checks logistics feasibility, then coordinates with Bold Reuse to implement branded reusable cups at events.
Alex Rivera – Concert & Festival Event Manager
Background:
Alex is 29 and manages large-scale music events. He focuses on attendee satisfaction and operational efficiency, ensuring events run smoothly while incorporating sustainable practices.
Motivation:
Enhance event experience and brand image by adopting visible, sustainable initiatives.
Goals:
Provide branded reusable cups for concerts and festivals.
Easily track usage and returns to measure impact.
Show event organizers and stakeholders tangible benefits.
Quote:
“If fans can use the same cup throughout the event instead of tossing out disposables, that means less waste and a cleaner venue.”
User Journey:
Alex compares vendors, contacts Bold Reuse for process walkthroughs, pilots a small-scale program, monitors attendee feedback, then scales up to full events.
The original site’s content is no longer available, and the startup has requested that no visuals from it be shown; this portfolio focuses on the new site, though references to the old site are included throughout for context.
The original site’s content is no longer available, and the startup has requested that no visuals from it be shown; this portfolio focuses on the new site, though references to the old site are included throughout for context.
The original site’s content is no longer available, and the startup has requested that no visuals from it be shown; this portfolio focuses on the new site, though references to the old site are included throughout for context.
Improvements Included
Improvements Included
Restructured navigation and footer to be consistent across all pages, making it easier for users to move through the site and highlighting the company’s offerings for quick understanding by visitors.
Made the website fully responsive on mobile and tablet devices, ensuring a smooth, accessible experience across all screen sizes.
Created CMS templates (case studies, press & news, blogs, and solutions for different customer types), giving the marketing team flexibility while keeping content organized and easy to manage.
Redesigned call-to-action buttons and added client/employee testimonials, case studies, and press & news front and center, building trust, credibility, and stronger user engagement.
Implemented SEO best practices, including meta titles, descriptions, and structured content, improving the site’s visibility and discoverability in search engines.
Built new pages following the brand’s design system and unified the look and feel across the site, attracting new customers while maintaining a cohesive, professional identity.
Restructured navigation and footer to be consistent across all pages, making it easier for users to move through the site and highlighting the company’s offerings for quick understanding by visitors.
Made the website fully responsive on mobile and tablet devices, ensuring a smooth, accessible experience across all screen sizes.
Created CMS templates (case studies, press & news, blogs, and solutions for different customer types), giving the marketing team flexibility while keeping content organized and easy to manage.
Redesigned call-to-action buttons and added client/employee testimonials, case studies, and press & news front and center, building trust, credibility, and stronger user engagement.
Implemented SEO best practices, including meta titles, descriptions, and structured content, improving the site’s visibility and discoverability in search engines.
Built new pages following the brand’s design system and unified the look and feel across the site, attracting new customers while maintaining a cohesive, professional identity.
Restructured navigation and footer to be consistent across all pages, making it easier for users to move through the site and highlighting the company’s offerings for quick understanding by visitors.
Made the website fully responsive on mobile and tablet devices, ensuring a smooth, accessible experience across all screen sizes.
Created CMS templates (case studies, press & news, blogs, and solutions for different customer types), giving the marketing team flexibility while keeping content organized and easy to manage.
Redesigned call-to-action buttons and added client/employee testimonials, case studies, and press & news front and center, building trust, credibility, and stronger user engagement.
Implemented SEO best practices, including meta titles, descriptions, and structured content, improving the site’s visibility and discoverability in search engines.
Built new pages following the brand’s design system and unified the look and feel across the site, attracting new customers while maintaining a cohesive, professional identity.
The Project Goal
I redesigned the website with a modern, engaging interface and created new pages tailored for diverse audiences such as campuses, sports venues, and schools. I focused on improving usability, accessibility, and navigation to deliver a seamless experience across all devices.
I redesigned the website with a modern, engaging interface and created new pages tailored for diverse audiences such as campuses, sports venues, and schools. I focused on improving usability, accessibility, and navigation to deliver a seamless experience across all devices.
The Project Goal
I redesigned the website with a modern, engaging interface and created new pages tailored for diverse audiences such as campuses, sports venues, and schools. I focused on improving usability, accessibility, and navigation to deliver a seamless experience across all devices.
01
Redesign the site with engaging interfaces
Create a visually appealing and modern website that captures attention and encourages interaction.
01
Redesign the site with engaging interfaces
Create a visually appealing and modern website that captures attention and encourages interaction.
02
Expand content for diverse audiences
Create pages and templates for customers in campuses, sports venues, amusement parks, meal delivery, and schools.
02
Expand content for diverse audiences
Create pages and templates for customers in campuses, sports venues, amusement parks, meal delivery, and schools.
03
Improve usability and accessibility
Improve usability, accessibility, and navigation for a smoother experience across all devices.
03
Improve usability and accessibility
Improve usability, accessibility, and navigation for a smoother experience across all devices.
Explore More of My Work
Takeaways
This was my first officially published project, marking a major milestone in my UX/UI journey. Seeing the redesign live and observing its impact in real time was an incredibly rewarding experience.
This was my first officially published project, marking a major milestone in my UX/UI journey. Seeing the redesign live and observing its impact in real time was an incredibly rewarding experience.
This was my first officially published project, marking a major milestone in my UX/UI journey. Seeing the redesign live and observing its impact in real time was an incredibly rewarding experience.
Usability and Accessibility Matter
Usability and Accessibility Matter
In a startup environment, pages that aren’t responsive or user-friendly make it difficult to acquire new leads. This redesign demonstrated that prioritizing usability and accessibility can produce outcomes beyond initial expectations.
In a startup environment, pages that aren’t responsive or user-friendly make it difficult to acquire new leads. This redesign demonstrated that prioritizing usability and accessibility can produce outcomes beyond initial expectations.
In a startup environment, pages that aren’t responsive or user-friendly make it difficult to acquire new leads. This redesign demonstrated that prioritizing usability and accessibility can produce outcomes beyond initial expectations.
Feedback is Valuable
Feedback is Valuable
Even on solo projects, asking for feedback is crucial. Weekly check-ins with my supervisor helped reduce rework and ensure the website progressed efficiently.
Even on solo projects, asking for feedback is crucial. Weekly check-ins with my supervisor helped reduce rework and ensure the website progressed efficiently.
Even on solo projects, asking for feedback is crucial. Weekly check-ins with my supervisor helped reduce rework and ensure the website progressed efficiently.
Advocate for Your Design
Advocate for Your Design
As a UX designer, I focused on creating a website that was both fun and professional, maintaining clarity and usability so customers would take the brand seriously. Seeing the project published and its real-world impact was incredibly rewarding.
As a UX designer, I focused on creating a website that was both fun and professional, maintaining clarity and usability so customers would take the brand seriously. Seeing the project published and its real-world impact was incredibly rewarding.
As a UX designer, I focused on creating a website that was both fun and professional, maintaining clarity and usability so customers would take the brand seriously. Seeing the project published and its real-world impact was incredibly rewarding.
Design System
The design system is based on the company’s brand kit and existing graphics, using components consistently across the site for a cohesive look. The UI focuses on core functionality and prototyping, with most components used throughout the pages either directly or as adapted versions, allowing room for future refinement in typography and color for an enhanced user experience.
The design system is based on the company’s brand kit and existing graphics, using components consistently across the site for a cohesive look. The UI focuses on core functionality and prototyping, with most components used throughout the pages either directly or as adapted versions, allowing room for future refinement in typography and color for an enhanced user experience.
The design system is based on the company’s brand kit and existing graphics, using components consistently across the site for a cohesive look. The UI focuses on core functionality and prototyping, with most components used throughout the pages either directly or as adapted versions, allowing room for future refinement in typography and color for an enhanced user experience.
Final Product
For the final product, I applied the company’s full brand color palette to ensure consistency and recognition throughout the site. Embracing the brand’s preference for roundness, all buttons and the header section feature rounded elements, creating a friendly and approachable feel. The design is fully responsive, providing an optimal experience across all devices.
For the final product, I applied the company’s full brand color palette to ensure consistency and recognition throughout the site. Embracing the brand’s preference for roundness, all buttons and the header section feature rounded elements, creating a friendly and approachable feel. The design is fully responsive, providing an optimal experience across all devices.
For the final product, I applied the company’s full brand color palette to ensure consistency and recognition throughout the site. Embracing the brand’s preference for roundness, all buttons and the header section feature rounded elements, creating a friendly and approachable feel. The design is fully responsive, providing an optimal experience across all devices.
Some parts of the video are cut off due to Canva—check out the live website for the full experience.
Final Product
Final Product
Initial Layout Concepts
I explored multiple layout and navigation ideas through early concept snapshots, testing different ways to organize content for clarity and usability. These exploratory designs highlight my iterative thinking and approach to solving user experience challenges.
I explored multiple layout and navigation ideas through early concept snapshots, testing different ways to organize content for clarity and usability. These exploratory designs highlight my iterative thinking and approach to solving user experience challenges.
I explored multiple layout and navigation ideas through early concept snapshots, testing different ways to organize content for clarity and usability. These exploratory designs highlight my iterative thinking and approach to solving user experience challenges.
Ideate
Ideate
Information Architecture
Developed the website’s information architecture through a hierarchical sitemap, ensuring clear structure and intuitive navigation.
Developed the website’s information architecture through a hierarchical sitemap, ensuring clear structure and intuitive navigation.
Developed the website’s information architecture through a hierarchical sitemap, ensuring clear structure and intuitive navigation.
Problem Statement
The past site failed to meet the needs of its diverse users, offering limited content and a difficult-to-navigate interface, which left them disengaged and frustrated, unable to access the information or experiences they valued most.
The past site failed to meet the needs of its diverse users, offering limited content and a difficult-to-navigate interface, which left them disengaged and frustrated, unable to access the information or experiences they valued most.
The past site failed to meet the needs of its diverse users, offering limited content and a difficult-to-navigate interface, which left them disengaged and frustrated, unable to access the information or experiences they valued most.
Stakeholder Interview
Stakeholder Interview
Gaining Key Insights to Align the Website with Business Goals and Improve Usability
Gaining Key Insights to Align the Website with Business Goals and Improve Usability
Gaining Key Insights to Align the Website with Business Goals and Improve Usability
Heather Watkins , Co-Founder Bold Reuse
"The website isn’t accessible across all platforms and currently feels targeted to a specific customer type; we want it to be inclusive and usable for anyone looking to use Bold Reuse’s services."
Mya Manibusan, Marketing Manager Bold Reuse
"Our website is missing essential buttons, usability is difficult, using Elementor makes it hard to make edits, and important marketing content like press, news, case studies, and blogs is hard for users to access."
Mya Manibusan, Marketing Manager Bold Reuse
"Our website is missing essential buttons, usability is difficult, using Elementor makes it hard to make edits, and important marketing content like press, news, case studies, and blogs is hard for users to access."
Heather Watkins , Co-Founder Bold Reuse
"The website isn’t accessible across all platforms and currently feels targeted to a specific customer type; we want it to be inclusive and usable for anyone looking to use Bold Reuse’s services."
Outcomes
Outcomes
Improved User Engagement
Improved User Engagement
The redesign streamlined navigation and hierarchy, leading to a 61% increase in click-through rate.
The redesign streamlined navigation and hierarchy, leading to a 61% increase in click-through rate.
The redesign streamlined navigation and hierarchy, leading to a 61% increase in click-through rate.
Revenue Growth
Revenue Growth
Enhanced branding and usability contributed to a 25% increase in revenue, supporting Bold Reuse’s rapid expansion.
Enhanced branding and usability contributed to a 25% increase in revenue, supporting Bold Reuse’s rapid expansion.
Enhanced branding and usability contributed to a 25% increase in revenue, supporting Bold Reuse’s rapid expansion.
Elevated Brand Presence
Elevated Brand Presence
A refreshed design aligned with the company’s mission and strengthened credibility with major partners and venues.
A refreshed design aligned with the company’s mission and strengthened credibility with major partners and venues.
A refreshed design aligned with the company’s mission and strengthened credibility with major partners and venues.
The Customers
To better understand who Bold Reuse’s main customers are, I conducted surveys directly with their users with the help of my coworkers and venue walk-throughs . By asking customers about their background, why they chose Bold Reuse, and how they engaged with the service, I was able to identify patterns in behavior and needs. From this information, I developed two main user personas that represent Bold Reuse’s core audience.
To better understand who Bold Reuse’s main customers are, I conducted surveys directly with their users with the help of my coworkers and venue walk-throughs . By asking customers about their background, why they chose Bold Reuse, and how they engaged with the service, I was able to identify patterns in behavior and needs. From this information, I developed two main user personas that represent Bold Reuse’s core audience.
Emily - Sustainability Officer (Sports Venue)
Background:
Emily is 35 and manages sustainability programs at a major sports stadium in Seattle. She balances environmental goals with guest experience, working closely with operations and vendor teams.
Motivation:
Reduce waste without compromising the fan experience; sustainability is part of her professional mission.
Goals:
Implement large-scale reusable solutions for stadium events.
Understand operational logistics (collection, washing, storage).
See proof of success from similar sports venues.
Quote:
“I need a system that works for thousands of attendees and truly cuts down on waste—like in our club sections, where fans get free branded cups they can reuse instead of piling up disposables.”
User Journey:
Emily researches providers, reviews case studies from other stadiums, checks logistics feasibility, then coordinates with Bold Reuse to implement branded reusable cups at events.
Alex Rivera – Concert & Festival Event Manager
Background:
Alex is 29 and manages large-scale music events. He focuses on attendee satisfaction and operational efficiency, ensuring events run smoothly while incorporating sustainable practices.
Motivation:
Enhance event experience and brand image by adopting visible, sustainable initiatives.
Goals:
Provide branded reusable cups for concerts and festivals.
Easily track usage and returns to measure impact.
Show event organizers and stakeholders tangible benefits.
Quote:
“If fans can use the same cup throughout the event instead of tossing out disposables, that means less waste and a cleaner venue.”
User Journey:
Alex compares vendors, contacts Bold Reuse for process walkthroughs, pilots a small-scale program, monitors attendee feedback, then scales up to full events.
Heuristic and Competitive Analysis
Heuristic and Competitive Analysis
Evaluating Bold Reuse’s website for usability and accessibility issues while comparing it with competitors to identify opportunities for UX improvements.
Evaluating Bold Reuse’s website for usability and accessibility issues while comparing it with competitors to identify opportunities for UX improvements.
Evaluating Bold Reuse’s website for usability and accessibility issues while comparing it with competitors to identify opportunities for UX improvements.
Research
Research
Process Overview
During my internship, I applied the double diamond design process to redesign Bold Reuse’s website, guiding the project through research, ideation, design, and delivery.
During my internship, I applied the double diamond design process to redesign Bold Reuse’s website, guiding the project through research, ideation, design, and delivery.
During my internship, I applied the double diamond design process to redesign Bold Reuse’s website, guiding the project through research, ideation, design, and delivery.
Bold Reuse
Bold Reuse
Bold Reuse is a reusable packaging company operating in six U.S. cities. They provide sustainable utensils and cup services for large-scale venues and events, partnering with major sports teams and concerts. This case study focuses on the website redesign I completed to elevate their digital presence and improve the overall user experience.
Bold Reuse is a reusable packaging company operating in six U.S. cities. They provide sustainable utensils and cup services for large-scale venues and events, partnering with major sports teams and concerts. This case study focuses on the website redesign I completed to elevate their digital presence and improve the overall user experience.
Bold Reuse is a reusable packaging company operating in six U.S. cities. They provide sustainable utensils and cup services for large-scale venues and events, partnering with major sports teams and concerts. This case study focuses on the website redesign I completed to elevate their digital presence and improve the overall user experience.
My Role: Product designer
My Role: Product designer
My Role: Product designer
Timeline: June 2025 - August 2025
Timeline: June 2025 - August 2025
Timeline: June 2025 - August 2025
Type of Product: Website Redesign
Type of Product: Website Redesign
Tools: Figma, FigJam, Canva, Adobe Photoshop,CapCut
Tools: Figma, FigJam, Canva, Adobe Photoshop,CapCut
Tools: Figma, FigJam, Canva, Adobe Photoshop,CapCut